More websites are now viewed on a mobile device such as phone or tablet than on desktop computers. Around 52% of web traffic is mobile which is a 25% increase from 2010 and shows no signs of slowing. This change Is largely due to the advances in handset technology and the growth of high speed networks.
What this means for your business is that your target audience are likely to visit your website on a smaller screen and without a keyboard and so it must be mobile responsive. A mobile responsive website will adapt to suit the size of screen on to give the user the best possible experience. Buttons and text become larger and the layout becomes portrait rather than landscape.
As recently as 2014 a mobile responsive functionality was a luxury item or optional extra now it is very much standard equipment! If your website is not responsive visitors will not stay long and are less likely to convert into a lead or buyer.