Nowadays, the first thing that consumers do when looking for a product, service or specific brand is Google it. The first thing that will pop up in search engines when your company or its products or services are searched is your website. If your business’s website doesn’t have the ‘wow factor,’ then you are in some serious trouble.
First impressions matter, which is one reason why every business needs a quality website because once a first impression has been made, it’s almost impossible to change how a consumer sees your brand. What this means for your small business is that achieving success will be much harder, as your business won’t have a strong customer base behind it.
Most business owners realise that a website is a vital tool for any business, regardless of size, shape or sector. However, what a lot of business owners fail to understand is that a DIY website just won’t cut it. Competition is fierce in the business industry, which is why a professional website is, without a doubt, a vital tool.
Whether you are a new business owner about to create your business’s first website or have been in the industry for a while but aren’t happy with your current website, the most important thing to remember is to go professional. Honestly, it’s more than worth the cost. Don’t believe us? Read on to find out what makes the cost of professional website design worth it!
Your business’s credibility will soar
By having a smart, stylish and professional-looking website, your brand’s credibility will soar. (No credibility equals no customers.) This is a vital part of building brand awareness and an even more crucial part of building customer confidence. If consumers lack belief in your brand, they will go to your competitors; it’s as simple as that. To give your business a professional sheen and to boost brand awareness and confidence, a well-designed website is vital.
It’s an extra revenue channel
Websites are not only a way for customers to find out more about your business, they are also a way for customers to purchase your products or services. The fact is that your website can also act as an additional revenue channel for your business, increasing the sales that your business makes. This is partially because websites allow orders to be placed 24 hours a day, seven days a week and are always accessible. Websites can be particularly effective sales tools for businesses if they are marketed in the right way, taking advantage of social media and content marketing.
Going mobile is a must
Many older websites are not responsive, which means that they don’t display properly on smartphones and tablets, this can impact the user experience. Today, around 52% of web traffic is mobile, which means that many people choose to use mobile devices to go online, rather than computers. Bearing this in mind, a responsive website is more vital than ever, which is why going pro with yours is worth the cost of having it designed or redesigned by a professional web designer.
From the fact that a professional business website makes it easier to target a wider customer base, to the fact that it improves your business’s customer service, there is no getting away from the fact that for any business of any size, a professional website is a crucial tool.